Current Volume

S.No
Topic
Author
1 THE NATIONAL MOBILE BRAND VERSUS INTERNATIONAL MOBILE BRAND ON THE CONSUMERS’ BUYING DECISION Syed Abdullah Farooq
Syed Rizwan Ali
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2 RATIONAL AND EMOTIONAL FACTORS OF CUSTOMER SATISFACTION AND BRAND LOYALTY ON J. AND KHAADI Hafiz Abdul Basit
Umair Alam Durrani
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3 EVALUATING THE RELATION BETWEEN SOCIAL MEDIA ATTRIBUTES ON DIFFERENT PSYCHOLOGICAL TEMPERAMENT: EMPIRICAL STUDY ON PAKISTAN. Humaira Khan
Saba Ishtiaq
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4 EVALUATING THE IMPACT OF PROMOTIONAL ACTIVITIES ON BRAND LOYALTY Humna Hanif
Celeste Rodrigues
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5 FACTORS INFLUENCING FASHION CONSCIOUSNESS IN HIJAB FASHION CONSUMPTION Kanza Khalid
Samina Akhtar
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6 IMPACT OF COMPETITOR AND CUSTOMER ORIENTATION ON OPERATIONAL PERFORMANCE- 3RD PARTY LOGISTICS’ PERSPECTIVE Yousuf Agha
Iqra Khalid
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7 THE IMPACT OF CONSUMER INTERACTION ON SOCIAL MEDIA ON BRAND AWARENESS AND PURCHASE INTENTION! CASE STUDY OF SAMSUNG Mehrullah Jamali
Rohail Khan
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8 IMPACT OF CONSUMER ATTITUDE ON ONLINE VIDEO ADVERTISEMENT FACEBOOK AS A PLATFORM Nadeem
Mujtaba
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9 BRAND PURCHASE INTENTION AND BRAND PURCHASE BEHAVIOR IN HALAL MEAT BRAND Saad Shakil
Shahbaz Majeed
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