| S.No | Topic |
Author |
|
|---|---|---|---|
| 1 | GREEN MARKETING: A STRATEGIC BALANCING ACT FOR CREATING VALUE; A QUALITATIVE INQUIRY CREATING VALUE; A QUALITATIVE INQUIRY | Kanwal Durrani Najam Us Saqib |
View |
| 2 | IMPACT OF SMART PACKAGING AND EVALUATING ITS UNDERSTANDING EFFECT UPON CONSUMER MOTIVATION IN THE FRESH FOOD ITEMS | Fouzia Shafiq | View |
| 3 | DIMENSIONS OF BRAND COMMUNICATION, BRAND IMAGE AND BRAND TRUST AS ANTECEDENTS OF BRAND LOYALTY. | Osama Bin Ahsan | View |
| 4 | BRAND TRUST AND IMAGE: EFFECT ON CUSTOMERS’ SATISFACTION | Syeda Jaazba Zehra Uroosa Arshad |
View |
| 5 | CUSTOMER BRAND ENGAGEMENT BEHAVIOR IN ONLINE BRAND COMMUNITIES | Hamza Shahid Arqam Iqbal |
View |
| 6 | NEED FOR TOUCH AND TWO-WAY COMMUNICATION IN E-COMMERCE | Hassan Jawed Saad Alam |
View |
