Volume 4

 

 

THE INFLUENCE OF SOCAIL MEDIA MARKETING ON CONSUMER PURCHASE INTENTION: INVESTAGATING THE EFFECT OF NON-LOCAL BRANDS

Abstract | Pdf

 

The antecedents to consumer’s dining out behavior in Pakistan – A Post Covid Analysis

Abstract | Pdf

 

The Effect of Corporate Social Responsibility - Practices on Brand Equity

Abstract | Pdf

 

EFFECT OF COVID-19 ON CONSUMERS ATTITUDES IN RESTAURANTS

Abstract | Pdf

 

Factors influencing Consumer Purchase Intentions towards Online Shopping through Social Networking Sites (Facebook, Instagram)

Abstract | Pdf