The purpose of this study is to find out the relation of social networking sites on brand attachment that how people can get attracted and attached towards brand by using these social networking’s sites and how marketer can use them for their business growth further there is mediating effect which is brand communication which says that you have to first communicate with your customer through these social networking sites if you want your customers to get attached with your brand and on brand communication and brand attachment there is effect of moderator emojis then there is one more variable that is brand loyalty which is having a moderating effect of attachment anxiety and impacting on brand attachment which means if you want to have loyal customer then there must be effect of attachment anxiety before people get attached with your brand.
Keywords: Brand attachment, Brand loyalty, Social networking sites, Brand communication, Emojis and Attachment anxiety.
