Volume 1 ISSUE 1

THE NATIONAL MOBILE BRAND VERSUS INTERNATIONAL MOBILE BRAND ON THE CONSUMERS’ BUYING DECISION
RATIONAL AND EMOTIONAL FACTORS OF CUSTOMER SATISFACTION AND BRAND LOYALTY ON J. AND KHAADI
EVALUATING THE RELATION BETWEEN SOCIAL MEDIA ATTRIBUTES ON DIFFERENT PSYCHOLOGICAL TEMPERAMENT: EMPIRICAL STUDY ON PAKISTAN.
EVALUATING THE IMPACT OF PROMOTIONAL ACTIVITIES ON BRAND LOYALTY
FACTORS INFLUENCING FASHION CONSCIOUSNESS IN HIJAB FASHION CONSUMPTION
IMPACT OF COMPETITOR AND CUSTOMER ORIENTATION ON OPERATIONAL PERFORMANCE- 3RD PARTY LOGISTICS’ PERSPECTIVE
THE IMPACT OF CONSUMER INTERACTION ON SOCIAL MEDIA ON BRAND AWARENESS AND PURCHASE INTENTION! CASE STUDY OF SAMSUNG
IMPACT OF CONSUMER ATTITUDE ON ONLINE VIDEO ADVERTISEMENT FACEBOOK AS A PLATFORM
BRAND PURCHASE INTENTION AND BRAND PURCHASE BEHAVIOR IN HALAL MEAT BRAND