Scrutinizing the effects of nostalgia, patriotism,entertainment, interest in starplayers of match, excitement &drama on the individual intentions to watch Pakistan Super League (PSL) ontelevision. Moreover, moderating impact of social influence has been scrutinized to better understand the individual motivations. A survey based approached was adopted to conduct the study and data from the different universitiesstudentsof Sindh Pakistan was collected, after that results were calculated through different testes using SPSS and AMOS software.Patriotismand interest in star players of match is observed to have positive influence on individual’s motivations to watch PSL on television.But nostalgia, entertainment, excitement &drama found to have no impact (negative impact) on motivations to watch sports on television. Social influence has been seen to have positive impact on the patriotic emotions, nostalgic association, interest in star players of the match, and on excitement &drama created due to match.This is the first study that scrutinizes the individual’s motivations to watch PSL on television also the impact of social influence (moderator) on motivations of individuals of collectivist societies like Pakistan Moreover,research in the context of Pakistan Super League is also unique.
Keywords: Pakistan super league (PSL), individual motivations, motivational factors, nostalgic association, social influence.
