Consumers play the most important role to help the brand became established. Communities in which they operate will determine prevailing factors which either inflate or deflate mediation shaped by Brand Love. Marketers want to blend themselves deeply with their market to create hearty relationship amongst brands and consumers to encourage consumers association. When determining abridgment of brand love there is need to test significant impact consumer attachment will create in developing a trustworthy nature for all market actors. Secondly; past researchers had indicated fissure to determine how much repurchase intention exists because there is study based over direct affect brand community with Brand’s Advocacy, Word of Mouth and Loyalty. Research objectives were fulfilled through compiling secondary information into a questionnaire and observed responses over a large number of respondents. Survey was conducted online where questionnaire was circulated. Usage of statistical tools IBM SPSS and AMOS have been implied to negate variation from data and MS Excel, Word used to comprehend information further. Benefactors of research findings will be marketers who want to increase overall attachment the community has and will feel toward their brand, as well as their intentions to repurchase for maximizing Brand loyalty.
Keywords: Brand Communities, Brand loyalty, Brand’s Advocacy, Word of Mouth and Trustworthiness.
