This research study is conducted in Pakistan. It is examining the linkage between 3PL services providers and the performance of manufacturing sectors of Pakistan. It informs how to enhance the performance by adopting so, in this study, we have collected many problematic aspects, like in Pakistan, mostly manufacturing sectors tends towards cost-oriented, and wanted to gain high profit from minimum cost investment. They also faces lack of expertise in their Non–core business activities (like 3PL Service providers), Furthermore, in Pakistani perspective, the manufacturing sector has lack of vehicles and technological advancements, which causes extra time for delivering (goods/services), so they have to adopt 3rd Party Logistics Services, and avoid the hurdles which they faces for delivering to customers, for the satisfaction and organizations goodwill. In the Pakistani point of view, we have collected information from data and study the factor that influences and impactful for manufacturing sectors and that are cost oriented, productivity, their improvisation of Quality, the center of attention on their main business are the major motivation cause for 3rd Party Logistics (Boyson et al., 1998; Fernie, 1999); one of the purpose of this research is, we also find that, researchers, have identified that the 3PL is a direction for strengthening the business strategies and growth globally. From this study, We also take attention of manufacturing sectors that they should focusing on core competencies, should uses third party logistics, for Cost effectiveness, they can also fulfill the demand uncertainty from customers by acquiring Specialized skills from third Party Logistics. In this study, we cater all Manufacturing sectors of Pakistan. This is Qualitative research, and we use Induction approach. The data, we collected for conducting this research is primary data, for gathering data we took Questionnaire format (structured) from the concern respondents of relevant Industries, Sampling techniques, we have taken here is Non-probability sampling (Convenience sampling) in which targeted respondents are acquired, for getting accurate results. From this Study, we have considered the manufacturing sectors of Pakistan, which recommended key factors for manufacturing industries for the growth and enhancement of business performance, and how the 3rd Party Logistics is become the opportunity for the growth of manufacturing sectors of Pakistan.
Keywords: 3RD Party logistics, Cost, Productivity, Customer satisfaction, Just in time, Business Performance.
