GREEN MARKETING: A STRATEGIC BALANCING ACT FOR CREATING VALUE; A QUALITATIVE INQUIRY CREATING VALUE; A QUALITATIVE INQUIRY
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IMPACT OF SMART PACKAGING AND EVALUATING ITS UNDERSTANDING EFFECT UPON CONSUMER MOTIVATION IN THE FRESH FOOD ITEMS
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DIMENSIONS OF BRAND COMMUNICATION, BRAND IMAGE AND BRAND TRUST AS ANTECEDENTS OF BRAND LOYALTY.
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BRAND TRUST AND IMAGE: EFFECT ON CUSTOMERS’ SATISFACTION
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CUSTOMER BRAND ENGAGEMENT BEHAVIOR IN ONLINE BRAND COMMUNITIES
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NEED FOR TOUCH AND TWO-WAY COMMUNICATION IN E-COMMERCE
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