Aims and Scope

Aims and Scope

Journal of Marketing & Logistics (JML) is double-blind peer review, open access research journal. JML is published annually under the aegis of Khadim Ali Shah Bukhari Institute of Technology (KASBIT). JML encourages the researchers to promote quality research in order to impart new knowledge among the youth of the new era.  JML publishes whole range of qualitative and quantitative researches pertaining to and relevant knowledge on the basis of contemporary trends.

 

Journal of Marketing & Logistics (JML) is an annual research articles journal which is designed to give opportunities to the scholars to publish their scholarly work, JML covers a wide area of Marketing and Logistics in which scholars shreds an innovative ideas and knowledge which comply with the current trends in business world. In order to gain quality work JML provides a full support to the scholars as per the Higher Education Commission, (HEC) policies and with its full compliance.

 

  1. Logistics
  2. Logistics
  3. Inventory management
  4. Supply chain management
  5. Marketing sales and advertising
  6. Small medium enterprises (SMEs) and contemporary trends.
  7. Total quality management
  8. Quality control
  9. Selling
  10. International marketing
  1. Digital marketing
  2. Advertising management
  3. Pricing strategies
  4. Channel management
  5. Sales communication
  6. Integrated marketing communications
  7. Sales operation
  8. Product management
  9. Distribution strategies
  10. Strategic marketing