Aims and Scope

Aims and Scope

Journal of Marketing & Logistics (JML) is double-blind peer review, open access research journal. JML is published annually under the aegis of Khadim Ali Shah Bukhari Institute of Technology (KASBIT). JML encourages the researchers to promote quality research in order to impart new knowledge among the youth of the new era.  JML publishes whole range of qualitative and quantitative researches pertaining to and relevant knowledge on the basis of contemporary trends.

 

Journal of Marketing & Logistics (JML) is an annual research articles journal which is designed to give opportunities to the scholars to publish their scholarly work, JML covers a wide area of Marketing and Logistics in which scholars shreds an innovative ideas and knowledge which comply with the current trends in business world. In order to gain quality work JML provides a full support to the scholars as per the Higher Education Commission, (HEC) policies and with its full compliance.

 

  1. Marketing of SMEs
  2. Operations Management
  3. Sales Management
  4. Marketing Management
  5. Consumer Behavior
  6. Supply Chain Management
  7. Public Relations
  8. Procurement Management
  9. Design & Packaging Management
  10. Cross-Docking
  1. Logistics
  2. Advertising
  3. Branding
  4. E-marketing & Social Media Marketing
  5. Procurement Management
  6. Distribution & Channel Management
  7. Inventory Management
  8. Green Marketing
  9. Green Supply Chain Management