IMPACT OF EMPLOYEE COMMITMENT ON SUPPLY CHAIN INTEGRATION AND OPERATIONAL PERFORMANCE: IN CONTEXT TO MANUFACTURING FIRMS
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THE INFLUENCE OF CULTURE AND PERSONALITY ON IMPULSE BUYING
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THE IMPACT OF MARKETING ON BRAND EQUITY
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INFLUENCE OF BRAND IMAGE ON CONSUMER’S ONLINE PURCHASE INTENTION, THE ROLE OF PERCEIVED RISK AS A MEDIATOR
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IMPACT OF BRAND LOYALTY WITH MODERATING EFFECT OF ATTACHMENT ANXIETY ON BRAND ATTACHMENT
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SCRUTINIZING FAN’S INTENTIONS TO FOLLOW PAKISTAN SUPER LEAGUE ON TELEVISION WITH MODERATING IMPACT OF SOCIAL INFLUENCE
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